Jeb Bush Jumps On Florida's GOP Cash

by John M. Curtis
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Copyright December 16 2014
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              Leaping out of the pack to get his hands on GOP donor cash, 62-year-old former Florida Gov. Jeb Bush signaled intent to start his 2016 campaign for president.  Hoping the bad taste left by his brother former President George W. Bush has disappeared for voters, Jeb offers himself as the best option to run against former Secretary of State and U.S. Sen. Hillary Rodham Clinton.  Bush sees himself as the only moderate Republican left capable of competing with Hillary for crossover Democrats and independents, something more polarizing candidates can’t do.    Posting his thoughts on Facebook Dec. 15, Jeb talked about the “future of our nation,” so polarized under his brother and President Barack Obasma that little gets done in Washington.  Despite his lack of foreign policy experience, Bush hopes to sell himself to voters as the best alternative to finally ending Washington’s gridlock.

             Bush’s advisors urged him to get ahead of the fund raising curve, where the GOP’s biggest donors line up behind the most viable candidates.  “As a result of the these conversations and thoughtful consideration of the kind of strong leadership I think America needs, I have decided to actively explore the possibility of running for the president of the United States,” Bush wrote on his Facebook page.  Bush must sell voters that he can continue the economic recovery begun under Obama.  Voters recall how his brother left the country in the worst recession since the Great Depression.  While there’s public recognition of the Bush family name, it isn’t necessarily positive, especially since Bush-43 came to end January 20, 2009.   Getting a jump on early fundraising won’t erase a host of family negatives, more associated in voters’ minds with economic problems and foreign wars.

             Jeb’s stint as Florida governor isn’t without controversy, especially in 2000 when his brother ran for president.  Locked in a virtual dead-heat with former Vice President and Democratic presidential nominee Al Gore, the public recalls agonizing recounts or “hanging chads” and missing Democratic ballots in West Palm Beach.  When the dust cleared and the U.S. Supreme Court ruled Florida went to “W,” it wasn’t without controversy, especially over how thousands of West Palm Beach ballots disappeared or were disqualified because errors on the so-called “butterfly ballot.”  Even without all the controversy, it’s likely Jeb would face questions over his economic credentials, not to mention his foreign policy background.  With the U.S. facing daunting economic challenges, especially due to geopolitical uncertainties, Bush will have a tough sell to skeptical voters.

             Tallahassee-based fundraising lobbyist Brian Ballard believes that, whatever Bush’s shortcomings, he can still freeze other candidates out of the fundraising competition.  “He freezes everyone out,” said Ballard, including popular Sen. Marco Rubio (R-Fl.), considered a possible 2016 presidential candidate.  “Florida will be off-limits to other presidential candidates should Jeb decide to run,” putting a lock in Florida on GOP fundraising.  Since Obama won Flordia’s electoral votes in the last two presidential elections, there’s no assurance that Hillary couldn’t do the same thing.  Whatever Jeb’s popularity as governor, it’s a whole new ballgame running for national office.  Regardless of his governor’s stint in Florida, there’s going to be a lot of doubts raised about Jeb’s economic credentials and foreign policy experience, leaving him vulnerable in a national election.

             However the GOP positions itself against Hillary, if she decides to run, they’re running against a mega-trend that has the American voters ready for a woman president.  Against Hillary’s wishes in 2008, American voters decided it was time for a black president, handing Obama, regardless of all his policies, two terms.  Jeb’s decision to run for president will be based on shrewd calculations by the nation’s most respected forecasters like Nate Silver, crunching numbers before he jumps in.  If Jeb decides to jump in, it will increase his name recognition, whether he loses or not, paying dividends for a future political ambitions.  Bush’s “moderate” credentials don’t fit conservative trends within the GOP, currently run by 42-year-old Tea Party, Republican National Committee Chairman Reince Priebus.  Priebus and his Tea Party friends won’t back a more moderate Republican like Jeb.

             Bush’s family brand has a lot of overhauling if he’s really considering a presidential run.  While the family has a big donor base, the evangelicals won’t automatically fall into Jeb’s camp, like they did “W.”  Without any real foreign policy background, Jeb will be at a distinct advantage during the 2016 campaign, promising to shape up as a referendum on U.S. foreign policy.  If he runs, like former Massachusetts Gov. Mitt Romney bashing Obama economy, he’ll hand the presidency to the Democratic nominee.  Bush’s main selling point is his moderate credentials, promising to work cooperatively with Democrats.  If he runs on his foreign policy background, he loses by a landslide against a more experience Democratic candidate.  Whoever eventually wins the GOP nomination, they’re going to have tough sell convincing voters they can do better job on the economy.

About the Author 

John M. Curtis writes politically neutral commentary analyzing spin in national and global news.  He's editor of OnlineColumnist.com.and author of Dodging the Bullet and Operation Charisma.


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