LeBron James Spurns Miami for Cleveland

by John M. Curtis
(310) 204-8700

Copyright July 11, 2014
All Rights Reserved.
                                    

             Rocking the National Basketball Association, 29-year-old all-star Miami Heat forward LeBron James told General Manager Pat Riley to take a hike, opting out of his $20 million max contract to return to Ohio where he spent his first seven seasons chasing a NBA championship for the Cleveland Cavaliers.  When James announced his big decision in a national TV special dubbed “The Decision” June 8, 2010 to joins superstars Dwyane Wade and Chris Bosh in Miami, he broke a lot of hearts in Cleveland, prompting Cavaliers owner Dan Gilbert to lash out June 8 in an angry tirade in the Cleveland Plain Dealer.  “You simply don’t deserve this kind of cowardly betrayal,” Gilbert told Cleveland fans in his open letter.  Revealing his immaturity, Gilbert carried on.  “I personally guarantee that the Cleveland Cavaliers will win a NBA championship before the self-titled ‘king’ wins one.”

             Gilbert, the billionaire owner of Quicken Loans, one of the nation’s biggest mortgage companies, hopefully learned his lesson in the four years since LeBron won two NBA titles with the Miami Heat [2012, 2013].  Much of the NBA’s punditry, including ESPN’s NBA analyst and former Cavaliers beat writer Brian Windhorst, wouldn’t commit themselves to LeBron leaving Miami before announced today on LeBron’s own Website.  Even after meeting with Riley Wednesday with LeBron remaining silent, few could believe that LeBron could say “no” to the ever-persuasive former three-peating coach of the 16-time-winning NBA championship Los Angeles Lakers.  When the reigning NBA champion Miami Heat were beaten decisively June 16 by the San Antonio Spurs, the NBA free-agent market went into frenzy, especially the biggest question of all of whether LeBron would re-sign with Miami.

             When Riley delivered his post-finals press conference June 19, it hinted at what LeBron would eventually do.  After carrying the Heat on his back for the past two years, LebBron didn’t appreciate Riley’s indelicate public remarks.  Known as a motivational speaker and one the NBA’s most charismatic executives, Riley violated very principle of persuasion preached in his books and public speaking.  “I think everybody needs to get a grip,” said Riley, in response to press inquires of whether or not LeBron would return to Miami.  “This stuff is hard.  You have stay together and find the guts.  You don’t find the [exit] and run out of it,” said Riley, pointing fingers at LeBron.  When you consider how LeBron put the Miami heat on his back taking them to four consecutive NBA finals, Riley’s words were so insensitive, so offensive and so outrageous that it exposed his egregiously selfish side.

             Since leaving Cleveland June 8, 2010 and enduring the public flogging by Gilbert and a good chunk of the national media, LeBron had to get the monkey off his back about winning NBA championships.  Having been anointed as the NBA’s best player, Miami offered him a way to finally win championships.  Riley’s clever maneuvers to put a winning team around LeBron paid off but always followed an asterisk of an artificial group of high-priced free agents.  Having played last season with Wade missing 50 games and Bosh barely showing up, James did most the heavy lifting.  Riley’s lecture boomeranged, forcing LeBron to reevaluate his career.  With only two or three-years left in his prime, LeBron realized that life’s too short to win Riley more rings without fulfilling his goal to bring the NBA’s Holy Grail to Cleveland:  A long awaited professional sports championship.

                 When LeBron met with Cavaliers’ billionaire owner Dan Gilbert to mend fences Sunday, July 6, both sides wanted to get over the past.  Gilbert apologized for his nasty open letter calling LeBron a “coward” for leaving Cleveland in 2010.  LeBron expressed regret over the way in which “The Decision” offended so many Cleveland and sports fans around the country.  Returning to Cleveland offers LeBron the opportunity to enjoy playing basketball again after the four-year grind, where high expectations made winning a constant pressure.  “I am shocked & disappointed in today’s news,” Heat owner Micky Arison wrote on Twitter.  “However I will never forget what LeBron brought us for 4 years.  Thanks of the memories,” said Arison, a far cry from the vitriol and sour grapes once pouring out of Gilbert.  LeBron’s decision to give Cleveland another shot wasn’t only about Pat Riley.

             Returning to Cleveland with some unfinished business, James hopes to fulfill his dream of bringing a NBA title to his adopted home.  “I am excited for the fans and people of Cleveland and Ohio.  No fans and people are deserved a winner more that them,” Gilbert wrote on Twitter, missing a great opportunity to apologize publicly to LeBron for his past tirades.  “When I left Cleveland, I was on a mission,” said James to Sports Illustrated, explaining he wanted to rid himself of the NBA championship curse.  “I want to give them hope when I can.  Want to inspire them when I can,” said James, referring to his deep bond to the Ohio community in which he grew up, winning basketball trophies from elementary school until he won his first NBA title in Miami n 2012.  Coming back to Cleveland, LeBron showed a rare kind of maturity that helps put into perspective what’s really important in life.

John M. Curtis writes politically neutral commentary analyzing spin in national and global news.  He's editor of OnlineColumnist.com.and author of Dodging the Bullet and Operation Charisma.


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