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Magic Johnson Pounces on Sterling's Disgrace
by John M. Curtis
(310) 204-8700
Copyright
April 28, 2014 All Rights Reserved.
Going for the jugular in the wake of 80-year-old
Los Angeles Clippers owner Donald Sterling’s April 9 racist rant recorded
secretly by his “girlfriend” V. Stiviano, 54-year-old Hall-of-Fame Lakers great
and Dodgers part-owner Ervin “Magic” Johnson offered to buy the Clippers. Giving the octogenarian a perfect
exit strategy, Johnson confirmed his $200 billion Guggenheim Partners ownership
group was ready to buy the Clippers for over $1 billion. Bought in 1982 by Sterling for $12.5
million at the suggestion of Lakers late owner Jerry Buss, Sterling faced
nothing but criticism, running the former San Diego Clippers franchise like a
Mickey Mouse Club. After telling
the press he and his wife Cookie would never attend another Clippers game, Magic
had the brainstorm of buying the now high-flying NBA franchise to resolve what’s
become an irreversible national disgrace.
Acting like 88-year-old Playboy Enterprises Hugh Hefner, Sterling was
apparently in a spat with his 30-something mixed race girlfriend at a Clippers
game when she secretly recorded him telling her to not associate with black
people or bring them to Clippers games.
Viviano broke the blockbuster story April 25 to Hollywood gossip siteTMZ
Sports, known for its juicy stories on Hollywood celebrities and sports figures. Sterling apparently saw a picture of
Viviano cozying up to Magic Johnson, making him jealous and precipitating his
racist rant. While neither
confirmed yet by the NBA nor the Clippers organization, all indications point to
Sterling’s voice on the recording.
Since TMZ broke the story last Friday, no one’s heard from the disgraced
Clippers owner, only his publicists hoping the scandal will eventually blow
over. There’s little sympathy for
the Clippers aged billionaire.
After spearheading the Guggenheim group that wrestled the Dodgers away
from disgraced owner Frank McCourt May 1, 2012, Magic looks perfectly poised to
buy the Clippers. While it’s
premature for newly minted NBA Commissioner Adam Silver to force the Clippers
sale before dealing with Sterling, it’s also clear that the clueless LA real
estate mogul committed an unforgivable faux pas.
Whether Sterling was mad, drunk or suffering from cognitive challenges,
his comments were so ugly, so debasing, so revolting, that he can’t recover. No damage control strategy can save
Sterling short of retirement. If
Silver doesn’t act decisively to immediately suspend Sterling and facilitate a
fair ownership transfer, his job is also on the line. ”Magic’s absolutely
interested,” said an unnamed source linked to Johnson’s business empire. League officials need to come to
grips quickly with Sterling’s offense.
With the NBA leading the way historically for opportunities and prestige
for African Americans, both on and off the court, tolerating Sterling’s racism
would be a slap in the face to all NBA personnel. Facing an avalanche of adverse
publicity, there’s no turning back for Sterling but, more importantly, for the
NBA to take decisive action. After
getting blown out in Oakland by the Golden State Warriors last night, it’s clear
that even the Clippers consummate professional coach Doc Rivers or future
Hall-of-Fame point guard Chris Paul can’t ignore Sterling’s revolting words,
sapping the team’s drive to compete at the highest level locked in an epic
playoff battle with their Bay Area rivals.
Silver’s office must suspend Sterling indefinitely and take seriously
Magic’s offer to buy the Clippers.
No African American NBA coach, player or fan can tolerate Sterling’s disgraceful
behavior.
Brands do matter in professional sports.
After rehabbing the brand in recent years, Sterling trashed the Clippers
brand so permanently that the only path to salvation is purging his name from
the franchise. Fellow billionaire
and 55-year-old Dallas Mavericks NBA franchise owner Mark Cuban couldn’t fathom
how a businessman could be so deleterious to his own self-interests. Running around with a 30-something girlfriend and making such outrageous comments,
whether meant in private or not, show that Sterling is unfit to own an NBA
franchise. He’s offended so many
folks from all walks of life that he’s abused the privilege of owning an NBA
team. Whether he’s fit to run his
other business activities is anyone’s guess. Holding a high-profile public place owning a professional sports franchise places a
special burden—and responsibility—on its billionaire owners.
Violating the public trust, NBA commissioner Adam Silver must suspend
Sterling immediately and indefinitely or face the same wrath of public outrage. There’s no time-or-place for
equivocation when it comes to Sterling’s egregious behavior. Capitalizing on his mistakes, Magic offers the perfect solution to a man that will walk
away with king’s fortune for showing no class, offending his players, coaches,
fans and everyone else that cares about racial equality. Whether inadvertent or deliberate,
Sterling violated the public trust and must pay the price. Walking away with a billion or more
dollars is no consolation for the public disgrace caused by such vile behavior. Whatever the legal issues of forcing
Sterling out, Silver must act decisively to purge the NBA of its public
disgrace. Whatever happened that
went haywire in Sterling isn’t the NBA’s or the public’s fault.
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